Brand Kit
One brand. One standard. One file.
Logo, color, typography, voice, and downloadable assets. For partners, vendors, the ICR family of brands, and the ISC team. When in doubt, restraint wins.
Premise
Quality at the speed of efficiency
Pillars
Quality · Efficiency · Trust
Lineage
Sister to ICR Contracting
Launched
June 2026
Logo
House mark. Italic wordmark.
Primary · on cream
Primary · on ink
Mark only
Stacked lockup
On taupe accent
Clearspace
Maintain a margin equal to half the mark's height around every side of the lockup. Don't crowd it with text, imagery, or other logos.
Minimum size
The mark holds at 24px square; the full lockup holds at 28px tall. Below that, use the mark alone or omit it.
24px · mark min
Lockup small
Individual asset downloads
Right-click a chip → Save link as if your browser previews the file instead of downloading it.
Color
Ten colors. One temperature.
Warm cream dominates. Taupe carries every accent. Ink does the typographic work and the rare dramatic band. Nothing cool, nothing competing.
Whites & Creams
#FAF7F0
Paper
rgb 250 247 240
Off-white: elevated surfaces, package cards
#F2ECDD
Bone
rgb 242 236 221
Primary background: pages, hero
#E8E0CB
Linen
rgb 232 224 203
Secondary surface: wells, divisions
#DED2B7
Sand
rgb 222 210 183
Soft fill, warm beige
Taupes (the brand accent)
#C9BCA1
Taupe Soft
rgb 201 188 161
Hairlines, dividers, soft borders
#9C8E76
Taupe
rgb 156 142 118
Primary accent, focus rings, highlights
#6E6353
Taupe Deep
rgb 110 99 83
Hover state, italic emphasis, eyebrows
Charcoal & Ink
#5A5347
Stone
rgb 90 83 71
Secondary text, plate labels
#2D2924
Charcoal
rgb 45 41 36
Body text
#161310
Ink
rgb 22 19 16
Headlines, primary buttons, dark bands
Typography
Three voices. One typographic chord.
Display
Cormorant Garamond
Christian Thalmann
A refined Garamond revival. Used for every headline and the italic wordmark. High contrast, classical proportions, period-correct italics.
Hero · 92px · Italic 400
Integrated.
H1 · 64px · Light 300
Quality at the speed of efficiency.
H2 · 36px · Regular 400
Premium without the theatrics.
Pull quote · 24px · Italic 400
Spaces, not styles.
Body / UI
DM Sans
Indian Type Foundry, Colophon Foundry
A humanist geometric sans. Warmer than Inter; refined enough to pair with Cormorant. Carries every paragraph, button, form, and link.
Lead paragraph · 20px · Regular 400
We design rooms the way our builder wants to build them. Most design studios treat construction as someone else's problem.
Body · 16px · Regular 400
Every deliverable holds a consistent standard regardless of project size or fee. The bathroom template in our smallest engagement reflects the same craft as our largest. One standard. And it is high.
Button · 11px · Medium 500
BEGIN A PROJECT
Mono · Labels
JetBrains Mono
Philipp Nurullin
Used for eyebrows, plate numbers, metadata, and anything that needs the systematic / technical voice of a working drawing's title block.
Eyebrow · 11px · Caps · 0.22em tracking
PITTSBURGH · EST. 2026
Plate · 11px · Caps · 0.22em tracking
M01 WHITE OAK · PLASTER · SOAPSTONE
Tabular · 14px · Regular
5 × 8 ft · No. 04 · 2026
Voice
Direct. Honest. Never theatrical.
We write the way an operator-designer would talk to a homeowner they respect. No magazine-page metaphors. No luxury hedging. No jargon. Show the work, name the price, commit to the date.
We are
- Quality at the speed of efficiency
- A craft brand, not a luxury brand
- Productized at scale, premium in standard
- Drawn to be built, built to be lived in
We are not
- Luxury markup
- Bespoke pace
- Exclusive
- Theatrics
Don'ts
The fastest way to break the brand.
Don't recolor the mark.
Ink on cream, paper on ink, or paper on taupe. No other combinations.
Don't replace the italic.
The Cormorant Garamond italic is the brand voice. Upright wordmarks read as a different studio.
Don't pair with another serif.
Cormorant Garamond carries every headline. A second serif fights it.
Don't market premium.
Premium is the standard, not the pitch. Lead with quality, efficiency, and trust, never with luxury.
Questions about the brand?
Email the studio if you're a partner, vendor, or contractor who needs a specific asset, color variation, or written usage approval.